At CPHI 2023, we designed and built a 22 x 9-meter trade show booth for Galenicum that authentically captured the essence of their office, seamlessly translating their corporate identity into the trade show environment. Constructed primarily using the Máxima modular system, the booth stood out for its functional and elegant design, featuring high-quality materials and meticulous attention to detail that created a professional yet welcoming space.
The booth was strategically divided into key areas: a central bar that served as the main reception point, meeting zones with tables and sofas to foster a relaxed atmosphere for conversations, and backdrop walls with light wood finishes and neutral tones, adding brightness and warmth to the overall design. Natural elements, such as carefully placed greenery, brought a touch of freshness and balance to the space.
This harmonious blend of aesthetics and functionality, combined with the versatility of the Máxima system, resulted in a booth that not only met Galenicum’s objectives but also earned widespread praise from attendees, solidifying their presence at one of the most significant events in the pharmaceutical industry.
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