Mercamadrid - Fruit Attraction 2023

At Fruit Attraction 2023, we had the honor of designing and building a 34 m² stand for Mercamadrid with an impressive height of 6 meters, a project that reflected not only their trajectory as a benchmark in the agri-food sector, but also their commitment to innovation and sustainability. The design stood out for its open and luminous structure, combining vibrant colors and carefully integrated plant elements, creating a fresh and welcoming space that invited attendees to approach.

The stand was organized into different functional areas, starting with a reception zone featuring a counter decorated with the representative colors of Mercamadrid’s 40th anniversary, a detail that not only celebrated its history but also added a distinctive and memorable visual touch.

Next to this area, an exhibition space allowed visitors to immerse themselves in the essence of Mercamadrid through images representing the market’s daily activity, reinforcing its position as one of the most important agri-food centers in Europe. Additionally, a space was set up for more private meetings, where clients and collaborators could establish contacts and dialogue in a comfortable and functional environment.