Common areas at trade shows: What they are and how to design them

Common areas at trade or professional shows aren’t limited to booths. These are the places where attendees can relax, socialize, and recharge—both physically and digitally. From rest zones to networking areas, these spaces play a crucial role in making the trade show experience more enjoyable and effective.

August 27, 2024

Tiempo de lectura: 3 minutos

In this article, we examine the importance of common areas at trade and professional shows and how they influence the attendee experience. From conference theatres to rest zones, we explore which types of spaces are key in any trade show, their role, and how common areas should be designed to ensure comfort and smooth flow

When we think of spaces at trade or professional shows, the first thing that comes to mind is usually booths filled with products and people discussing business. However, common areas at professional trade shows also play a key role. These are the places where we recharge our energy (and our phones), grab a coffee, or have a quick chat. Let’s explore how these spaces at trade shows can make a difference, not only in keeping the event running smoothly but also in making the experience much more enjoyable.

Types of common areas at trade shows

At a trade show, not everything happens at the booths. Common areas are key spots where attendees do a bit of everything, from taking a break to closing a deal. Some of the most common ones include:

Stages

For talks and conferences. A perfect place to learn something new or get inspired by industry leaders.

Rest areas and lounges

Spaces designed for attendees to relax, recharge, and network in a more informal setting

Food and catering areas

Where you can grab that much-needed coffee or enjoy a quick lunch. These are the most popular social spots.

Outdoor areas or gardens:

Outdoor spaces that provide a breath of fresh air and a connection with nature.

Mobile device charging stations

For talks and conferences. The perfect place to learn something new or get inspired by top professionals.

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Bleachers

Seating areas where attendees can enjoy presentations or activities, especially useful at large trade shows.

Restrooms

Essential spaces that should be well-located and accessible to everyone.

Medical assistance area

To ensure the safety and well-being of attendees, especially at large events.

Press area

A dedicated space for the media, where they can conduct interviews or work without interruptions.

Why are common areas key at professional or trade shows?

Trade show spaces are not just areas to pass through. They are often the places where the real magic happens. Important conversations, essential breaks, and the time attendees need to catch their breath amidst all the activity. The best part is that each space has its specific function: to connect, rest, or stay informed about what’s going on

Functional Design and Personal Space

When designing these spaces at trade shows, there’s something we can’t forget: personal space. Let’s be honest, no one wants to feel cramped while trying to enjoy a talk or have a coffee. The key is to ensure a comfortable space for each person, allowing them to move around easily and enjoy the event without feeling overwhelmed.

In networking areas, for example, the important thing is having enough space to move around, along with high tables and accessible power outlets (because, let’s be honest, you always need to charge your phone). In rest areas, what we’re looking for is comfort: cozy sofas and chairs, a relaxed atmosphere, and plenty of space so everyone can unwind without any hassle.

Innovation and sustainability in trade show spaces

Today, trade show spaces not only need to be functional but also sustainable. Opting for a modular and reusable design is an excellent choice. It not only saves time and money but also helps reduce environmental impact. Additionally, natural materials like recycled wood or plants can bring a fresh touch to any common area without compromising functionality.

Connectivity

Trade show spaces are also the perfect place to promote connectivity among attendees. Placing information screens in common areas ensures that no one misses what’s happening elsewhere at the event, while also keeping everyone informed about upcoming activities. And while we’re at it, why not use these areas to gather feedback? Setting up tablets or quick surveys is an easy way to collect valuable insights without overly disrupting the attendee experience.