Vitafoods Europe 2025

May 20–22, 2025, at Fira Barcelona, Gran Via

CIFRAS VITAFOODS EUROPE 2024

Professional Visitors

Countries of attendees

Exhibiting Companies

Vitafoods Europe 2025: Everything you need to know about exhibiting in Barcelona

From May 20 to 22, 2025, the most anticipated event in the nutraceutical sector—Vitafoods Europe—will land in Barcelona for the very first time. After 26 editions in Geneva, this international trade show is moving to Fira de Barcelona Gran Via, marking a major turning point for the supplements, functional ingredients, and health products industry.

If you’re exhibiting or considering taking part, this post is your go-to guide to make the most of your presence at Vitafoods Europe 2025.

Why is Vitafoods Europe 2025 a must-attend event?

Vitafoods Europe is the global meeting point for professionals in the nutraceutical industry—and the numbers speak for themselves:

2023 edition: 18,854 attendees and 1,060 exhibitors
2024 edition: over 19,000 visitors from 162 countries and more than 1,100 exhibitors
2025 edition: expected to draw over 21,500 attendees and 1,300 exhibitors

On top of that, Barcelona offers world-class infrastructure and international connectivity. Spain is also one of the top five countries that together make up 66% of the European nutraceuticals market. With its strategic location, outstanding hotel network, and global accessibility, Barcelona is the ideal host city for this industry-leading event.

Benefits of exhibiting at Vitafoods Europe 2025

Exhibiting at this trade show goes far beyond setting up a booth—it’s a real opportunity to grow your business. Here are just a few reasons why you won’t want to miss it:

1. International visibility

Thousands of industry professionals will walk the halls of Fira Gran Via looking for innovations, new suppliers, and strategic partnerships. Your brand will be at the center of the global market spotlight.

2. Generation of qualified leads

Connect directly with decision-makers who are actively looking for solutions, products, and partnerships—turning conversations into real business opportunities.

3. Innovation at the heart of the event

Take part in the Innovation Tours, launch new products, and get real-time feedback from industry professionals. You’ll also have the chance to shine in the New Products Zone and other themed areas designed to spotlight what’s next in the industry.

4. High-level networking

Make the most of VIP areas, B2B meetings, and side sessions to build lasting relationships. Barcelona will be the epicenter of the conversations shaping the future of the nutraceutical industry.

Exhibitor prep for Vitafoods Europe: how to stand out

1. Book your space with time

The best exhibition spots get booked fast. The earlier you register, the more choices you’ll have when it comes to location and tailored services.

You can sign up through this link

2. Design a stand that stands out

A well-designed stand does more than draw people in—it tells your brand’s story. At Servis, we create and build spaces that make a real impact at trade shows like Vitafoods.

3. Promotion before the event

Use social media, email marketing, advertising, and your website to promote your presence at the event. Be sure to include your booth location, planned activities, and featured products to drive traffic and generate buzz.

4. Train your team

Booth staff should know your products inside and out and be able to clearly communicate your brand message. Solid training can make all the difference when it comes to closing deals. On top of that, your team should stay active—no phones, no standing around. They need to be constantly engaging with attendees to get the most out of your investment in the show.

5. Post-event plan

Plan a follow-up strategy for the leads you generate: personalized emails, phone calls, or sample shipments. The real return on investment comes after the show.

Practical information

Dates: May 20–22, 2025
Location: Fira Barcelona Gran Via
Accommodation: Up to 25% off hotels through the official Bnetwork platform

Attendee passes:

Standard: €139 (full 3-day access)
Early access: €189
VIP: €299 (includes early entry, cloakroom service, and VIP lounge access)

Conclusion: Vitafoods Europe 2025 — your opportunity to grow

Exhibiting at Vitafoods Europe 2025 isn’t just about showing up—it’s about positioning your brand at the heart of nutraceutical innovation. With the right strategy, a standout booth, and the support of an experienced team like Servis, your presence can turn into a major business opportunity.

This year, Barcelona will become the global capital of wellness and nutrition. Make sure your brand is in the right place, with the right space, and the right message.