April 7–10 at IFEMA, Madrid
From April 7 to 10, 2025, IFEMA Madrid will host the 38th edition of Salon Gourmet, cementing its status as Europe’s leading event for high-end food and beverage professionals. With over 2,000 exhibitors and an expected attendance of more than 115,000 industry professionals, this trade fair offers a unique platform to connect with distributors, international buyers, and other key players in the gourmet market.
The Salón Gourmets will take place in halls 3, 4, 5, 6, 7, and 8 of IFEMA Madrid, spanning a total area of over 90,000 m². It will showcase the latest trends in high-quality products and innovations shaping the future of gastronomy. Key sectors include traditional gourmet foods, premium wines, and organic and sustainable products, highlighting the growing importance of sustainability in today’s market.
The 2025 edition introduces several exciting innovations, including:
“Gourmet on Air” – An experience hosted by Turkish Airlines, offering visitors the chance to enjoy their haute cuisine in a unique setting.
The Spanish Brewers Cup – A competition celebrating excellence in the art of hand-brewed filtered coffee.
A revamped digital platform – Designed to streamline networking and schedule B2B meetings, maximizing business opportunities both before and during the event.
In addition, parallel activities such as live cooking shows, tastings, and matchmaking sessions will connect producers with international buyers.
At Salón Gourmets 2025, exhibitors have the chance to capture the attention of a professional audience through strategies that blend functionality and experience.
Using sustainable materials, such as reusable structures and visually appealing elements, remains essential for projecting a responsible image that aligns with current market expectations. However, the real game-changer lies in live demonstrations. Showcookings and tastings allow visitors to directly experience the products, showcasing their quality and versatility in a professional setting.
Space layout should prioritize key activity zones: from professional showcooking stations to display tables where buyers can engage with the products. These areas not only foster meaningful interactions but also create an immersive experience that positions exhibitors as leaders in their sector.
Activities at the Stand
Plan product demonstrations and tastings at key times to ensure a steady flow of visitors. It’s also crucial to have an efficient lead management system in place to record and organize relevant contacts during the event.
Networking and Opportunities
Taking part in activities such as forums and networking events organized by the fair boosts your brand’s visibility and significantly increases strategic connections
Salón Gourmets 2025 represents a unique opportunity to connect with key players in the gourmet industry, showcase products to an international audience, and stay ahead of market trends. By carefully planning stand activities, leveraging networking opportunities, and utilizing innovative strategies, exhibitors can maximize their impact and ensure a successful experience at the event.
Contact us for a free initial consultation to enhance your participation at Salón Gourmets
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