MWC 2026

March 2-5 at Fira de Barcelona, Gran Via

MWC 2025 Figures

Visitors

Exhibitors

Speakers

MWC 2026: Everything an exhibitor needs to know

Mobile World Congress 2026 is officially set for March 2–5, and once again, Barcelona will become the global epicenter of connectivity, technology, and innovation. If you’re thinking about exhibiting, this is your chance to stand out at the most important event in the tech industry.

How was MWC 2025? Results that set the course

Before looking ahead to 2026, it’s worth taking a moment to recap the overwhelming success of the last edition:

109,000 attendees from 205 countries, matching the record set in 2019.
Over 2,900 exhibitors, sponsors, and partners.
More than 1,200 speakers, with 41% female representation.
A growing focus on talent and startups:
- Over 1,000 startups featured in the 4YFN space.
- 900 investors with combined funds of €60 billion.
- The debut of Talent Arena, which brought together over 20,000 professionals and young talents.

With numbers like these, there’s no doubt: exhibiting at MWC 2026 is a strategic investment to boost your brand and connect with clients, partners, and the media.

Why Exhibiting at MWC 2026 Is a Smart Move

MWC isn’t just a trade show—it’s where the future of connectivity takes shape, where brands build their presence, and where major business opportunities are born. Here are just a few reasons why you shouldn’t miss it:

Global visibility in front of 100,000+ attendees, including top executives and key decision-makers.
High-level networking with tech companies, investors, startups, and international media.
Cutting-edge innovation on display—from AI and 6G to cybersecurity, the metaverse, mobility, and quantum tech.
Side programs like 4YFN and Talent Arena, offering direct access to the startup ecosystem and top tech talent.

In short: if you want to be part of what’s next in tech, MWC 2026 is the place to be.

How to stand out as an Exhibitor at MWC 2026

1. Your booth at MWC is your business card

In an event with thousands of exhibitors, your booth design is not just a detail—it needs to attract, communicate, and encourage interaction. Here are some key tips:

strategic design: It’s not just about aesthetics but also how people move within the booth. Meeting areas, interactive screens, and open spaces can make a big difference.
sustainability: More and more companies are looking to reduce their environmental impact. Using reusable or recyclable materials can be a plus. If you’re looking for a company that offers this, feel free to contact us.
brand experience: Want to be remembered? Don’t just rely on brochures. Live demonstrations, immersive experiences, or in-booth events can significantly boost your impact.

2. Planning ahead

MWC is not just another trade show, and logistics can be a challenge without proper planning. Here are some key points to keep in mind:

book your space early: The best locations sell out fast.
set clear objectives: Are you looking to generate leads, showcase a new product, or build brand awareness? Your booth should align with your goals.
schedule meetings in advance: Don’t just wait for people to walk by your booth. Reach out to potential clients and set up appointments before the event.

3. It's not just about the booth: strategy matters

To make a real impact at MWC 2026, you need a strategy that goes beyond just having a booth.

pre-event marketing: Announce your participation on social media and through email campaigns to clients.
proactive networking: Don’t wait for contacts to come to you. Attend talks, side events, and networking areas.
measure results: Define key metrics (leads generated, meetings scheduled, press mentions, etc.) and follow up after the event.

What not to miss at MWC 2026

Although the organizers haven’t revealed all the details yet, a few key developments are already taking shape:

Expanded exhibition space to meet growing demand and accommodate what’s expected to be a record-breaking edition.
Stronger focus on AI, digital health, mobility, smart cities, and automation, reflecting the industry’s most dynamic sectors.
An even bigger role for the Talent Arena program, serving as a key bridge between companies and top tech professionals.

How Can Servis Help You Exhibit at MWC?

At Servis, we’ve spent over 50 years supporting brands at leading trade shows like MWC. We know exactly what it takes to make an impact at an event of this scale. That’s why we offer you:

Fully custom design that reflects your brand identity and draws in your audience.
In-house production and assembly, with no middlemen—ensuring full quality control from start to finish.
Seamless logistics, so you can focus on your goals while we handle the rest.
Sustainable commitment, with responsible and reusable solutions that minimize environmental impact.

Conclusion: MWC 2026 – A Key Opportunity for Growth-Oriented Companies

MWC 2026 isn’t just another date on the calendar—it’s a strategic moment for companies looking to scale, innovate, and lead. With global visibility, unmatched networking, and a front-row seat to the future of tech, this event offers the perfect platform to elevate your brand and open new business opportunities.

If your goal is to grow, connect, and stand out in the tech world, MWC 2026 is where you need to be.

That’s where Servis comes in. We turn your presence into a stand that not only gets seen—but gets remembered. Because in a high-level environment like MWC, your brand deserves to stand out and make a lasting impression.