MEAT ATTRACTION 2025

February 25–27, 2025, IFEMA Madrid

MEAT ATTRACTION 2023 IN NUMBERS

Exhibitors

Professionals

Participating Countries

Meat Attraction 2025: The must-attend trade show for the meat industry

Meat Attraction 2025 will take place from February 25 to 27 at IFEMA Madrid, reaffirming its position as the key event for the meat industry in Spain and Europe. This trade show serves as a strategic platform for producers, distributors, and industry professionals.

The 2025 edition is set to surpass previous years’ figures, with 300 exhibitors and thousands of visitors from over 50 countries. Under the theme “Driving the Meat Business Forward,” the event will feature a commercial exhibition, live demonstrations, and a conference program showcasing the latest industry trends.

What is Meat Attraction?

Meat Attraction is the premier international trade show for the meat industry, organized by IFEMA Madrid and the Spanish National Association of Meat Industries (ANICE). Since its first edition in 2017, this biennial event has been a key platform for professionals across the entire meat industry value chain, supporting the promotion, marketing, and international expansion of meat-related products and services.

The trade show brings together producers, distributors, and companies specializing in machinery and technology, providing a space for networking, innovation, and knowledge exchange.

2023 Results

In its fifth edition, held from March 6 to 8, 2023, Meat Attraction reached record participation figures. The event featured more than 300 exhibitors and attracted 14,213 professionals from 66 countries, reaffirming its relevance in the industry.

The growth of the auxiliary industry area stood out, representing 47% of the exhibition offer, reflecting the increasing importance of machinery, technology, and service providers in the meat value chain.

In addition to the commercial exhibition, the 2023 edition offered a comprehensive program of activities, including technical conferences, practical workshops, and showcookings led by renowned chefs. These initiatives allowed attendees to explore the latest trends in innovation, sustainability, and digitalization applied to the meat sector, fostering the exchange of experiences and knowledge among professionals.

The fair also placed special emphasis on internationalization, facilitating meetings between Spanish companies and international buyers through the B2Meat program. This initiative promoted business opportunities in key markets, strengthening the position of the Spanish meat industry on a global scale.

With these results, Meat Attraction reaffirms itself as the main meeting point for professionals in the meat sector, offering a comprehensive platform for business development, innovation, and international expansion.

Why attend Meat Attraction 2025?

If you’re in the meat industry, Meat Attraction is a unique opportunity to boost your business. Here are some reasons why you can’t miss it:

Access to international buyers – Take part in the B2Meat program, which will facilitate meetings with over 100 buyers from key markets such as China, Japan, the United States, and the United Arab Emirates.
Innovation and trends – Discover the latest technologies in digitalization, automation, and sustainability applied to the meat sector.
Diverse exhibitors – From fresh meat and sausage producers to machinery and technology suppliers for the meat industry.
Exclusive events – Join showcookings, demonstrations, and conferences led by industry experts.

How to register for Meat Attraction 2025?

To attend as a visitor or exhibitor, simply follow these steps:

Visit the official Meat Attraction website.
Fill out the registration form.
Choose your ticket type or exhibition space.
Confirm your participation and plan your visit.

How to stand out at Meat Attraction 2025

If you’re participating as an exhibitor, it’s important to plan your presence at the trade fair carefully to make the most of it. Here are some key tips:

1. Book your space as soon as possible

The sooner you book your stand, the better location you’ll get at the trade fair. The best spots sell out quickly, so don’t leave it until the last minute.

2. Design an eye-catching stand

A great stand makes all the difference. It should be eye-catching, functional, and reflect your brand’s essence. At Servis, we specialize in designing and building custom stands for trade shows. Let us help you create a space that leaves a lasting impression on visitors!

3. Prepare your presence on social media

Being at the trade fair isn’t enough. You also need to make sure people know you’ll be there. Use social media, newsletters, and email marketing campaigns to promote your participation and build excitement before the event.

4. Schedule meetings in advance

Make the most of the event by scheduling meetings with clients, distributors, and potential partners ahead of time. You can use the B2Meat program to facilitate these strategic connections.

5. Train your team properly

Your team should be well-prepared to engage with attendees, answer questions, and close business opportunities. Proper training is key to achieving this.

6. Follow up after the trade fair

After the trade fair, follow up with the contacts and leads you gathered. A personalized email or call can make all the difference in turning those connections into customers.

Highlighted Areas of the Trade Fair

Meat Attraction 2025 will feature various specialized thematic areas:

1. Producers and Distributors

A space where leading brands in the industry showcase their offerings in fresh meat, processed products, and meat derivatives. Additionally, there will be a special focus on halal, kosher, and organic products, reflecting the growing demand in these market segments.

2. Auxiliary Industry

This sector will focus on machinery, packaging technology, food safety, and logistics. Companies specializing in refrigeration equipment, automation, and quality control will showcase their innovations to enhance the efficiency and sustainability of meat production.

3. IbericoLand

A dedicated space for Iberian meat products, where visitors can meet leading producers of Iberian ham, cured meats, and premium cuts. The area will also feature tastings and live demonstrations.

Must-Attend Events and Activities

Meat Attraction 2025 goes beyond the trade exhibition, offering a schedule full of exciting activities:

Live cooking shows with renowned chefs showcasing new meat preparation techniques.
Technical sessions on sustainability and digitalization, featuring expert speakers from the industry.
Meat Innovation Awards, recognizing the most outstanding technological advancements in the sector.

Conclusion: Don’t Miss Meat Attraction 2025

Meat Attraction 2025 is the ultimate event for professionals in the meat industry. Whether you’re an exhibitor or a visitor, it’s the perfect opportunity to discover innovations, build strategic connections, and boost your business. Mark your calendar and make the most of this essential industry event!

At Servis, we specialize in designing and building custom stands, creating attractive, functional spaces that align with your corporate identity.

Contact us and get a design proposal