IBTM WORLD BARCELONA 2025
November 18-20, 2025, at Fira Barcelona Gran Via
IBTM World Barcelona 2024 Figures
IBTM World Barcelona 2025: Everything you need to know to make the most of the event
IBTM World Barcelona 2025 is just around the corner, and if you’re a professional in the MICE industry (meetings, incentives, conferences, and exhibitions), this is a must-attend event. From November 18 to 20, 2025, Fira de Barcelona – Gran Via will become the global hub of the events industry, bringing together over 2,500 exhibitors and 12,000 professionals from around the world.
Whether you’re planning to attend as an exhibitor or a visitor, here’s everything you need to know to make the most of this leading industry event.
Why attend IBTM World Barcelona 2025?
BTM World has established itself as the premier event for the MICE industry, providing a space where supply and demand in the meetings and events sector come together. Attending will allow you to:
- Create new business opportunities with international buyers.
- Discover the latest trends in event planning, technology, and management strategies.
- Expand your network through exclusive networking programs.
- Participate in high-level conferences led by industry leaders.
- Access cutting-edge technology that enhances event organization.
- Explore emerging markets and expand your business globally.
- Gain specialized training through expert-led talks and panel discussions.
- Learn from success stories of top companies and destinations in the MICE industry.
Location and event access
The event will take place at Fira de Barcelona – Gran Via, in Hall 3, with main access through Accés Sud. Located in L’Hospitalet de Llobregat, this venue is one of the most modern exhibition spaces in Europe, offering excellent transport connections:
- Metro: Line L9 (Europa/Fira station), with a direct connection to the airport in just 19 minutes.
- Buses: Multiple public transport lines provide easy access.
- Taxis and ride-hailing services: Strategically located pick-up and drop-off points near the venue.
- Shuttle service: Complimentary shuttles run between the airport and official hotels during the event’s setup and closing days.
Exhibitor and attendee profile
IBTM World 2025 will bring together a wide range of key players from the MICE industry, including:
- Tourism boards and convention bureaux
- Leading hotel chains and convention centers
- Cutting-edge event technology providers
- Airlines and transportation companies
- Corporate and incentive travel agencies
- Catering and specialized event service providers
The event will also attract a high-caliber audience, such as:
- Event and conference organizers
- Hosted buyers looking for top-tier suppliers
- Incentive agencies and destination management companies (DMCs)
- International associations and professional congress organizers (PCOs)
- Independent planners and corporate travel decision-makers
How to participate in IBTM WORLD BARCELONA 2025?
Access is exclusively reserved for industry professionals, and prior registration on the official IBTM World website is mandatory.
- Exhibitors: Must book their space through the IBTM sales team and choose from various booth and sponsorship options.
- Online early registration: Free entry for qualified professional visitors.
- On-site registration: €50 + VAT if you haven’t registered in advance.
- Hosted Buyer Program: If you’re a qualified buyer, you can apply to become a Hosted Buyer and enjoy free access with additional benefits, including hospitality, flights, transfers, and more.
How to stand out at IBTM World 2025
If you’re an exhibitor, a well-designed booth is key to attracting attention and maximizing business opportunities. Here’s how to stand out:
- Impactful booth design: An attractive, well-structured space will draw visitors in and encourage them to learn more about your company.
- Interactive technology: Screens, virtual reality, or live demonstrations can set you apart from the competition.
- Pre-event marketing strategy: Promote your participation in advance through social media and email campaigns.
- Well-trained team: Ensure your staff is fully prepared to engage with visitors and generate valuable connections.
- On-site events at your booth: Hosting presentations, tastings, or giveaways can help boost foot traffic.
- Sustainability and eco-friendly design: More businesses are opting for booths with a reduced environmental impact.
- Data collection and follow-up: Use digital tools to gather leads and follow up effectively after the event.
At Servis, we design and build custom booths that ensure maximum impact at IBTM World 2025. We handle the entire process, from initial concept to installation and dismantling.
Conference Program and Key Activities
The event features a packed agenda with conferences, workshops, and networking opportunities. Some of the highlights include:
1. Association Leaders Forum
An exclusive gathering where association executives share experiences and discuss industry challenges.
2. Exceptional Experiences
A dedicated program for corporate event planners, featuring workshops and exclusive access to industry experts, along with opportunities for travel and accommodation support.
3. IBTM Trends Report 2025
Presentation of the annual report featuring key insights and predictions on the MICE industry.
4. IBTM Networking Events
The trade show hosts some social events, including:
- Welcome reception: Opening party with cocktails and live music.
- Networking hour: Mini-events at exhibitor stands featuring tastings and live performances.
- Club night: An exclusive event at a Barcelona nightclub for accredited attendees.
- Private stand events: Toasts, giveaways, and demonstrations organized by exhibitors.
Trends and Innovations at IBTM World 2025
Each edition of IBTM World highlights emerging industry trends. In 2025, some of the key themes will include:
- Transformative experiences: Event design that creates both emotional and professional impact.
- AI and technology: Personalized experiences and gamification to enhance attendee engagement.
- Sustainability and inclusion: Carbon-neutral events and accessible designs for all participants.
- Talent and training: The industry is seeking new professionals, making education and skill development a priority.
- Expanded international participation: A growing presence of exhibitors from emerging destinations in Central Asia, the Middle East, and Africa.
Additionally, the Hotel Pavilion will return, offering a dedicated space for boutique hotels and independent chains to connect with international buyers.
Accommodation in Barcelona
IBTM World 2025 is partnering with the Gremi d’Hotels de Barcelona and Barcelona Turisme to offer special discounts on nearby accommodations. It’s recommended to book in advance in key areas such as:
- L’Hospitalet / Gran Vía: Hotels just minutes from the exhibition center.
- Plaza España / Sants: Well-connected to Fira Gran Vía.
- Eixample / Barcelona city center: Ideal for those looking to mix business with sightseeing.
If you’re planning to attend, secure your spot as soon as possible! And if you need an innovative, custom-built stand, Servis can help you stand out at the event.
Conclusion: IBTM World 2025 Barcelona an unmissable event
IBTM World 2025 is a unique opportunity to connect with key players in the MICE industry, explore emerging trends, and do business in an international setting. Whether you’re an exhibitor, buyer, or professional visitor, this event is the perfect place to expand your network and create new opportunities.
At Servis, we help you design a stand that stands out and attracts your ideal audience.
Contact us and let’s create a unique space for IBTM World 2025 together!
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