HIP 2025

March 10-12 at IFEMA Madrid

HIP 2024 Figures

Professionals

Exhibiting Brands

Exhibition Area

+ m2

HIP 2025: The opportunity your hospitality Business can't afford to miss

HIP 2025 (Horeca Professional Expo) returns to IFEMA Madrid from March 10 to 12, 2025, solidifying its position as the must-attend event for HORECA professionals. If you’re an exhibitor or considering participating, this is your chance to position your brand, build high-quality connections, and discover the trends that will shape the future of hospitality.

Why should you exhibit at HIP 2025?

The HORECA market is evolving rapidly, and staying competitive means adapting to new demands. HIP 2025 is a trade show where deals are made, real solutions are showcased, and key connections are established. If you’re considering exhibiting, here are some solid reasons to do so:

1. Connect with over 50,000 professionals

Each year, HIP attracts executives, entrepreneurs, and managers from the HORECA sector looking for innovations to enhance their business competitiveness. If your company offers solutions for hospitality, restaurants, or catering, this is the perfect space to showcase your value proposition

2. Take part in a leading industry event

HIP is not just any trade show. It is the largest innovation event in the hospitality industry, where new trends, products, and cutting-edge solutions are unveiled. The opportunity to build high-quality business relationships is unmatched.

3. Precise segmentation and specialized areas

To maximize the relevance of the experience, HIP features different sector-specific areas for exhibitors:

Food & Beverage: Innovations in food products.
Smart Kitchens & Equipment: Technologies for professional kitchens.
Digital World: Digital tools for the hospitality industry.
Design & Experience: Space design and customer experience.

Each area ensures direct engagement between exhibitors and visitors with specific interests, guaranteeing high-quality connections.

4. Networking opportunities and strategic collaborations

Beyond the exhibition, HIP 2025 will feature networking areas, keynote conferences, and high-level events, providing opportunities to connect with potential clients, partners, and investors.

Key benefits of exhibiting at HIP 2025

Being an exhibitor at HIP goes beyond showcasing products. Here are some tangible benefits you’ll gain:

Qualified Lead Generation: Connect directly with professionals actively seeking solutions like yours.
Increased Brand Recognition: Your company will be visible to a highly relevant and segmented audience.
Access to Exclusive Conferences: Learn from industry leaders driving change in the sector.
New Business Opportunities: Expand your reach both nationally and internationally.
Participation in the Horeca New Business Models Awards: A prestigious recognition of innovation that can boost your brand’s credibility.

Strategies to maximize your presence as an exhibitor at HIP 2025

1. Prepare an attractive and functional stand

The design of your stand is key to capturing attendees’ attention. Make sure it is visually appealing, reflects your brand values, and provides a memorable experience for visitors. Interaction is essential, incorporate demonstrations, digital screens, or tastings if applicable to your product or service

2. Promote your participation before the event

Don’t wait for attendees to stumble upon your stand by chance. Announce your participation on social media, your website, and through email marketing. Share your location within the event and highlight the products or services you’ll be showcasing

3. Prepare a clear and concise sales pitch

Time with each visitor is limited. Make sure you have a clear and persuasive message about your value proposition. Train your team to ensure every interaction is effective and sparks interest in your brand.

4. Provide valuable content at your stand

Visitors are looking for inspiration and knowledge. You can host small talks, product presentations, or live demonstrations to attract and engage potential clients.

5. Make the most of digital tools

Use a CRM to collect the contacts gathered during the trade show and ensure follow-up with relevant information. You can also use QR codes at your stand to provide easy access to additional information without the need for printed materials.

How Servis can help you at HIP

We design custom stands that are not only visually appealing but also functional and tailored to your business needs. We ensure that your space at HIP 2025 reflects your brand identity and fosters interaction with visitors.

Our account manager will take the time to understand your needs and translate them into a flawless design. They will guide you through the entire process, making your participation as stress-free as possible.