Fruit Attraction 2025

September 30 to October 2 at IFEMA Madrid

FRUIT ATTRACTION 2024 IN NUMBERS

Professionals

Exhibitors

Exhibition Space

Fruit Attraction 2025: the must-attend fresh produce trade show

If you’re thinking about exhibiting at Fruit Attraction 2025, get ready for a busy few days. From September 30 to October 2, IFEMA Madrid will be packed with fresh produce professionals from around the world. Your stand will be your best calling card, so it’s essential to have everything ready to stand out among more than 2,000 exhibitors.

Fruit Attraction 2024: numbers that make the difference

Before looking ahead to 2025, it’s worth revisiting the highlights of the last edition. Fruit Attraction 2024 shattered all records:

Over 2,200 exhibitors from 59 countries.
More than 117,370 professional visitors from 145 countries, marking a 13% increase from the previous year.
A total exhibition area of over 70,000 square meters spread across 10 halls.

The event also spotlighted the avocado as the “star product” with the Global Avocado Congress, which brought together more than 400 industry professionals. The Innova & Tech and Biotech Attraction areas drew significant attention from companies eager to showcase their technological advancements, emphasizing the critical role of innovation in such a dynamic sector.

These numbers not only highlight the event’s success but also underscore its enormous potential for exhibitors. If 2024 was a record-breaking year, expectations for 2025 are even higher.

What to expect from Fruit Attraction 2025

The upcoming edition is already in motion and promises to be another great success. Among the key areas of the trade show, here are the ones you should keep on your radar:

Fresh Produce
The heart of Fruit Attraction, dedicated to fresh fruits and vegetables. This space is perfect for producers looking to gain visibility and explore new business opportunities.
Fresh Food Logistics
A hub for everything related to cold chain logistics. If your company specializes in distributing perishable products, this is the spot to stand out.
Innova & Tech
A must-visit for those focused on technology. Here, you’ll find the latest solutions in agricultural technology, sustainability, and automation.
Networking areas
Spaces designed to foster connections among professionals. Take advantage of these to meet new clients, suppliers, or strategic partners.
Parallel activities
From workshops to product presentations, Fruit Attraction offers much more than just a trade show. Participating in these activities can give your business extra visibility.

Tips for Exhibitors: How to stand out at Fruit Attraction 2025

Competition at Fruit Attraction is fierce, and having a great product alone isn’t enough. Here are some key tips to make your presence a success:

1. Plan ahead

Plan ahead to make the most of the event. Begin by setting clear objectives and arranging meetings with potential clients. With such a large show, having a strategy in place will help you avoid missing valuable opportunities.

It’s also important to sort out your budget early. Factor in everything—from the design and setup of your stand to promotional materials, staff, and a cushion for unexpected costs.

2. A stand that speaks for your brand

The design of your stand can make all the difference in attracting visitors. It’s not just about looking good—it should communicate your brand’s values and work well for showcasing your products. A great stand:

Welcomes visitors and draws them in.
Makes conversations and product demos effortless.
Stands out in a crowded exhibition space.

When briefing your stand’s design, align it with the goals you’ve already set.

Need a team to design and build your stand? We’re here to help!

3. Make the most of networking activities

Don’t just stay at your stand. Get out, explore, connect with other exhibitors, and make the most of the networking spaces. Often, the best opportunities come from a spontaneous conversation.

4. Promote your participation before the event

Las redes sociales son una herramienta clave para atraer a visitantes a tu stand. Publica contenido mostrando lo que llevarás a la feria, comparte tu ubicación en el mapa de expositores y genera expectación entre tus seguidores.

5. Showcase your innovation

If you have something new to showcase, Fruit Attraction is the perfect stage. Visitors are on the lookout for innovative solutions, and a strong presentation can open many doors.

What happens after the trade show?

The trade show doesn’t end when the visitors leave. Here are a few tips to make the most of the work you’ve done:

Follow up with contacts: A personalized email or call can make all the difference.
Evaluate your results: Review what worked and what could be improved for future events.
Stay connected with new clients or partners: Consistent follow-up can turn initial interest into lasting relationships.

Conclusion: Fruit Attraction 2025, an opportunity you can’t afford to miss

Fruit Attraction is more than just a trade show; it’s a chance to position yourself in the fresh produce industry, connect with new clients, and tap into international markets. But to truly stand out, you need preparation, strategy, and, most importantly, a stand that showcases the best of your company.

For years, we’ve been helping businesses like yours design and build stands that not only grab attention but also align with your goals. From the initial concept to the teardown, we’re with you every step of the way, so you can focus on making valuable connections.

Ready to make an impact at Fruit Attraction 2025? Contact us, and let’s make your stand unforgettable.