ICE 2026

January 19-21, 2026, at Fira Barcelona Gran Via

ICE 2025 figures

Professionals

Brands

Countries

ICE 2026: Everything you need to know about the gaming and betting trade show

ICE 2026 cements its position as the premier event in the gaming and betting industry. From January 19-21, 2026, Fira Barcelona Gran Via will once again be the global hub of the sector, bringing together thousands of professionals, leading brands, and the latest technological innovations. If you’re considering attending or exhibiting, keep reading to find out why this event is a must for your business.

What is ICE?

ICE (International Casino Exhibition) is the world’s most important trade show for the gaming and betting industry. After relocating from London to Barcelona in 2025, the 2026 edition promises to exceed all expectations with more exhibitors, innovative spaces, and high-level conferences.

The event covers all industry verticals, including casinos, sports betting, lotteries, eSports, payments, and security. With a strong focus on digitalization and regulation, ICE is the perfect place to connect with industry leaders and explore the trends shaping the future.

ICE 2025 figures

To grasp the scale of the event, here are the key figures from ICE 2025:

Record attendance: Over 56,000 gaming and betting industry professionals attended.
Business participation: More than 1,000 exhibiting brands from 118 countries took part.
Exhibition space: ICE 2025 covered 120,000 square meters at Fira Barcelona Gran Via.
Economic impact: The event is estimated to have generated approximately €300 million for the city.
Conferences and panels: Over 200 sessions featuring experts discussing industry challenges and opportunities.
Emerging trends: Blockchain, artificial intelligence, and cybersecurity were among the hottest topics.

Why attend ICE 2026?

ICE 2026 is the meeting point for manufacturers, operators, investors, and regulators from the global gaming industry. Here are a few reasons why you can’t miss this edition:

1. Network with industry leaders

In previous editions, ICE has brought together over 50,000 gaming professionals, creating the perfect environment for business deals, partnerships, and insights into key industry strategies. The 2026 edition is expected to continue this focus, though specific networking figures and arrangements have yet to be confirmed.

2. Innovations and cutting-edge technology

ICE has long been a platform for showcasing the latest technological innovations in the gaming industry, including artificial intelligence, blockchain, and new payment systems. While the 2026 edition is expected to continue highlighting these advancements, the presence of a dedicated pavilion for tech startups and new developments has not yet been confirmed.

3.Gaming regulation, sustainability, and the evolution of eSports

In recent years, ICE has dedicated significant space to industry regulation and sustainability, featuring interactive discussions and Q&A sessions with industry leaders. These topics are expected to remain key in 2026, though the role of eSports within the event has yet to be confirmed

4. Dedicated area for responsible gaming

In recent editions, ICE has strengthened its commitment to social responsibility, highlighting initiatives like the Sustainable Gaming Zone (SGZ) in 2025. While the event is likely to continue promoting best practices in the industry, specific educational programs for 2026 have yet to be announced..

5. Expansion and new markets

ICE has placed a strong focus on emerging markets, particularly in Latin America, Asia, and Africa. Given the growing interest in these regions, the 2026 edition is expected to continue exploring new investment opportunities and international regulations, though specific details have yet to be confirmed.

6. Global impact of the event

With past editions bringing together delegations from over 100 countries, ICE has established itself as a key platform for the international expansion of the industry. The 2026 edition is expected to continue this trend, attracting global players and fostering new connections, though official figures are yet to be released.

How to participate in ICE 2026?

If you want to exhibit at ICE 2026, the process is simple:

Reserve your space on the event’s official website.
Define your strategy and design an eye-catching stand.
Promote your participation on social media and industry media.
Plan meetings and demos to maximize your impact.
Take advantage of networking opportunities by joining exclusive exhibitor events.
Enter innovation awards to showcase your company to investors and potential clients.
Attend specialized sessions to stay up to date on industry trends.

At Servis, we can guide you and create a striking proposal for your stand design.

Investment opportunities at ICE 2026

ICE has established itself as a key event not only for showcasing innovations but also as a strategic environment for investment in the gaming industry. With increasing digitalization and the global expansion of betting markets, the 2026 edition is expected to continue offering opportunities for business partnerships and growth strategies.

Connecting investment funds with startups

In previous editions, ICE has facilitated connections between investors and innovative startups through initiatives like Pitch ICE, where entrepreneurs have showcased their projects before a panel of judges and industry experts

Discussion on venture capital trends

ICE has been a key forum for discussing investment strategies in gaming technology, security, and digital payments. In past events, opportunities in artificial intelligence, blockchain, and new payment methods have drawn the attention of venture capital investors. Looking ahead to 2026, these topics are expected to remain highly relevant.

Investment forums and networking

The event has featured dedicated spaces for strategic meetings between entrepreneurs and investors, creating exclusive business opportunities. Gatherings like the World Gaming Forum have brought together industry leaders, regulators, and top executives to discuss policies and expansion strategies. While ICE 2026 is expected to continue this trend, official details on its structure and content are yet to be confirmed.

Conclusion: ICE 2026, an unmissable event

ICE 2026 will be a must-attend event for gaming and betting professionals. Whether you’re an exhibitor or a visitor, this trade show offers unique opportunities to discover trends, connect with key industry players, and grow your business.

If you’re planning to attend, secure your spot as soon as possible! And if you need an innovative, custom-designed stand, Servis can help you stand out at the event.

Ready for ICE 2026? Contact us and let’s make your presence a success!

Contact us and get a custom design proposal