A stand without visitors is not attractive, but an excess of visitors at the same time can give an image of poor attention to people, so scheduling appointments for visitors to the exhibition in advance is a very good idea to prepare the company’s presence at any trade exhibition. You get more commitment from visitors and at the same time you can give them the exclusive and personalised treatment they expect.
– You can offer discounts or commercial advantages for visitors who come to your face-to-face appointment, or for the online channel in general during the days of the exhibition (for instance with a discount code associated to a key (name of the company-name of the exhibition).
– Inviting to demonstrations or personalised presentations of new products at the exhibition stand is another way to encourage visits.
If it is an international exhibition, this attraction is even more important, since there is a higher risk of having the stand empty of visitors. If you take care of finding visitors, SERVIS takes care of everything else at international exhibitions.